Case Studies

Client: Holistic Healing Institute

Industry: Alternative & Integrative Medicine
Challenge: Holistic Healing Institute, a multi-disciplinary integrative medicine center, was
struggling to communicate their unique treatment approach in a skeptical marketplace effectively.
Their previous digital marketing efforts had yielded minimal results, and they faced significant
challenges with regulatory compliance and credibility establishment in their marketing
communications.
Solution: We implemented a comprehensive digital strategy that included:

• Evidence-based content strategy focused on treatment efficacy and patient outcomes
• Practitioner credibility development through specialized content and third-party validation
• Precision-targeted paid search campaigns for specific health conditions and treatments
• Local search optimization with emphasis on patient testimonials and outcomes
• Patient journey mapping and conversion path optimization
  Results: – 248% increase in qualified patient inquiries – 207% improvement in website conversion
  rate – 52% reduction in patient acquisition cost – 118% increase in organic search visibility for
  targeted conditions – Establishment of scientific credibility through strategic content distribution

Client: Plumbing & Waterheaters

Industry: Construction & Technical Trades

Plumbing Contractor Achieves 196% ROI on Digital Marketing Investment

Challenge: Elite Plumbing Solutions, a commercial and residential plumbing contractor, was heavily reliant on word-of-mouth referrals with minimal digital presence. Their previous marketing
efforts failed to effectively communicate their technical expertise and service quality, resulting in price-sensitive inquiries and low conversion rates.

Solution: We engineered an integrated digital strategy that included:

• Technical expertise showcased through comprehensive service documentation.
• Problem-solution content strategy addressing common plumbing challenges.
• Conversion-optimized website with service-specific landing pages.
• Targeted local search campaign with emphasis on emergency services.
• Reputation management and review acquisition system

Results: 196% return on marketing investment within 12 months – 168% increase in qualified
lead generation – 87% improvement in lead quality as measured by proposal conversion – 124% increase in organic search visibility for key service terms – 73% increase in average project value from digital leads.