Privacy Policy

Last Updated: April 23, 2025

1. Introduction

Empathy First Media, LLC (“Empathy First Media,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website empathyfirstmedia.com or use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

Fill out forms on our website
Create an account
Subscribe to our newsletter
Request information or services
Participate in surveys or promotions
Contact us via email, phone, or other communication channels

The personal information we may collect includes:

Contact information (name, email address, phone number, mailing address)
Business information (company name, job title)
Account credentials (username, password)
Payment information (credit card details, billing address)
Communication preferences
Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our website or use our services, we may automatically collect certain information about your device and usage patterns. This information may include:

IP address
Browser type and version
Operating system
Device information
Pages visited and time spent on those pages
Referring website addresses
Geographic location
Time and date of your visit
Other statistics

2.3 Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze website traffic, customize content, and improve your experience.

For more information about our use of cookies and how to manage them, please see our Cookie Policy.

2.4 Information from Third Parties

We may receive information about you from third parties, including:

Business partners
Marketing agencies
Analytics providers
Social media platforms
Public databases

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

Provide, maintain, and improve our services
Process and complete transactions
Send administrative information, such as updates, security alerts, and support messages
Respond to your comments, questions, and requests
Communicate with you about products, services, offers, promotions, and events
Monitor and analyze trends, usage, and activities in connection with our services
Detect, investigate, and prevent fraudulent transactions and other illegal activities
Personalize your experience and deliver content relevant to your interests
Develop new products, services, features, and functionality
Comply with legal obligations
Protect our rights, property, and safety and the rights, property, and safety of our users or others

4. Legal Bases for Processing (EU/UK Users)

If you are located in the European Union or United Kingdom, we collect and process your personal information on the following legal bases:

Consent: We process your information when you have given us specific consent to do so.
Contract: We process your information when necessary to fulfill a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: We process your information when it is in our legitimate interests to do so and not overridden by your rights.
Legal Obligation: We process your information when we need to comply with a legal obligation.

5. Disclosure of Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

Website hosting
Data analysis
Payment processing
Order fulfillment
Customer service
Email delivery
Marketing assistance

These service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4 Protection of Rights

We may disclose your information to protect and defend the rights, property, or safety of Empathy First Media, our customers, or others.

5.5 With Your Consent

We may share your information with third parties when we have your consent to do so.

6. Your Privacy Rights

6.1 Rights for All Users

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate personal information
Request deletion of your personal information
Opt-out of marketing communications

6.2 California Residents (CCPA Rights)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
Right to Delete: You have the right to request the deletion of your personal information that we collect or maintain, subject to certain exceptions.
Right to Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. Note that we do not currently sell personal information as defined by the CCPA.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.

To exercise your CCPA rights, please contact us using the information provided in the “Contact Us” section below.

In the preceding 12 months, we have collected the categories of personal information described in Section 2 of this Privacy Policy. We collect this information from the sources described in Section 2 and for the purposes described in Section 3.

6.3 EU/UK Residents (GDPR Rights)

If you are located in the European Union or United Kingdom, you have the following additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:

Right to Access: You have the right to obtain confirmation as to whether personal data concerning you is being processed and, if so, access to that data.
Right to Rectification: You have the right to have inaccurate personal data rectified and incomplete personal data completed.
Right to Erasure: You have the right to have your personal data erased in certain circumstances.
Right to Restriction of Processing: You have the right to restrict the processing of your personal data in certain circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to Object: You have the right to object to the processing of your personal data in certain circumstances.
Right to Withdraw Consent: You have the right to withdraw your consent at any time where we rely on consent to process your personal data.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.

To exercise your GDPR rights, please contact us using the information provided in the “Contact Us” section below.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, whether we can achieve those purposes through other means, and applicable legal requirements.

8. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of any account credentials and for restricting access to your devices.

9. International Data Transfers

We are based in the United States and the information we collect is governed by U.S. law. If you are accessing our website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

If you are located in the European Union or United Kingdom, we will ensure that any transfer of your personal information to countries outside the EU/UK is done in accordance with applicable data protection laws, including through the implementation of appropriate safeguards such as standard contractual clauses approved by the European Commission or the UK Information Commissioner’s Office.

10. Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Third-Party Links

Our website and services may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

If we make material changes to this Privacy Policy, we will notify you by email (if we have your email address) or by posting a notice on our website prior to the change becoming effective.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer:

Privacy Contact Name: Daniel Lynch
Email: [email protected]
Phone: (866) 383-1077
Address:
Empathy First Media, LLC
260 1st Ave S
Suite 200 Box #166
St. Petersburg, FL 33701
USA

14. California Shine the Light Law

California Civil Code Section 1798.83, known as the “Shine The Light” law, permits users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.

If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided above.

15. Do Not Track Signals

Some web browsers have a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Due to differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not respond to Do Not Track signals.

16. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you encounter any difficulty accessing the information here, please contact us at [email protected]. We will work with you to provide the information in an alternative format. See Accessibility Policy for more information.